Reading for Pleasure Prize – See Winning Entry

Reading for Pleasure Prize – See Winning Entry

We are looking for a disruptive, innovative idea to put into action via crowdfunding, as judged by our panel of book trade and commercial experts.

The Brief

In our busy 21st-century world, time is our most precious commodity. Some of our most valuable activities, however, require time to enjoy and feel the benefit. Reading for pleasure is one of these vital life experiences: it is easily submerged in the hectic cycle of daily life yet when we take time to read, we benefit emotionally, intellectually, spiritually and even physically (as our brains are nurtured and refreshed). The Christmas and summer vacation seasons are prime times for many of us to enjoy reading for pleasure. This prize competition seeks compelling disruptive and innovative ideas to encourage everyone to read for pleasure throughout the year as an attractive entertainment choice during our leisure time.

What Are We Looking For?

Innovative solutions that have the power to capture people's imaginations.
Disruptive ideas that have the potential to break through into the book trade and the public sphere via the press and media.
Practical ideas that can be implemented with reasonable allocation of time, money and other resources and that have the potential to be replicated easily elsewhere.
Compelling ideas that can re-engage people with the idea that reading for pleasure is an enjoyable and valuable entertainment choice at any time of year.

Competition Winner

Book Date
Alison Jones
Take yourself on a date that won't disappoint. When you sign up to BookDate, you complete a questionnaire that helps us match you to the perfect book for you. Then we'll send it to await you at one of our partner hotels around the country, where there'll be a comfy chair reserved for you to curl up together with a complimentary drink for the perfect night out. (Or if you prefer, we can send it direct to you to enjoy at home.)
No need for small talk, no dressing to impress, just quality time for you to lose yourself in a great book in a beautiful place for the perfect indulgent evening - and you can take your new book home with you not just for coffee, or even for a one-night stand, but for a satisfying long-term relationship... and they won't mind when you meet your next hot book date!
Components: website with recommendation engine; partnerships with UK hotel chains; partnerships with trade publishers; promotional campaign (esp Instagram); trade association support.