Reading for Pleasure Prize

Reading for Pleasure Prize

We are looking for a disruptive, innovative idea to put into action via crowdfunding, as judged by our panel of book trade and commercial experts.
Opening Date
26th October 2019
Application Deadline
24th December 2019
Prize Sponsor
The Prize

The Brief

In our busy 21st-century world, time is our most precious commodity. Some of our most valuable activities, however, require time to enjoy and feel the benefit. Reading for pleasure is one of these vital life experiences: it is easily submerged in the hectic cycle of daily life yet when we take time to read, we benefit emotionally, intellectually, spiritually and even physically (as our brains are nurtured and refreshed). The Christmas and summer vacation seasons are prime times for many of us to enjoy reading for pleasure. This prize competition seeks compelling disruptive and innovative ideas to encourage everyone to read for pleasure throughout the year as an attractive entertainment choice during our leisure time.

What Are We Looking For?

Innovative solutions that have the power to capture people's imaginations.
Disruptive ideas that have the potential to break through into the book trade and the public sphere via the press and media.
Practical ideas that can be implemented with reasonable allocation of time, money and other resources and that have the potential to be replicated easily elsewhere.
Compelling ideas that can re-engage people with the idea that reading for pleasure is an enjoyable and valuable entertainment choice at any time of year.

How Does The Competition Work?

The call for ideas to be entered for the Reading for Pleasure Prize Competition opens on 26 October 2019 (the First Day of Winter in the Old Norse, a public celebration in Iceland). All ideas will be published openly at IdeasNest. For those entries that require a degree of IP protection, the practical details of the idea will be stored at IdeasVault.

We have engaged a jury panel of book trade experts to choose a shortlist of up to six entries for the best ideas submitted to the competition by the deadline of midnight on 24 December 2019 (the culmination of Jólabókaflóðið in Iceland on Christmas Eve). In the interests of fairness, the judging process is blind: entries are stripped of identifying metadata (such as names and email addresses) so that ideas can be assessed on their own merits.

The shortlist will be published on 1 January 2020 (New Year's Day).

The winner will be announced on 6 January 2020 (Twelfth Night, the official end of the Christmas season). The crowdfunding campaign for the winning entry will be open from 7 January 2020 (the day after Epiphany) to 14 February 2020 (Valentine's Day, International Book Giving Day, and the end of Jolabokaflod's winter crowdfunding cycle).

Enter The Prize Competition

12R prizes are run by the Twelve Ronnies Foundation whose mission is to harvest new ideas which solve problems that have an economic or societal benefit. We believe the best way of harvesting ideas is by offering prizes to encourage idea generation. Showcasing your ideas is often the best way to get feedback and support, however if parts of your idea are confidential, we recommend that you store and share the confidential information about your idea in a safe place such as the The vault storage allows sharing as required, rather than bringing the idea into the public domain.